Farley & Carly: Darren does Jamie
Learn more about our Press Team and how to sign up coral betting advert 2018 gain access to embargoed rulings.
THE RULING REMAINS UPHELD BUT WITH REVISED WORDING INCORPORATED INTO THE ASSESSMENT.
Ad description A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers coral betting advert 2018 football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack.
So are you a spectator or are you a player?
http://the-best-slots.top/2018/wsop-main-event-2018.html in on the action.
They did not believe the tone of the voice over was pushy or aggressively promoting the gambling element.
They believed it was a very straight and matter of fact read.
Clearcast said they neither believed the ad encouraged the viewer to stop watching the sport and gamble instead, nor did they feel that this was implied.
They believed the ad asked a question, whether the viewer was a spectator or a player, coral betting advert 2018 the following screen check this out the offer.
They felt as though the only implication was to encourage the viewer to place a bet.
They did not think this meant that the viewer would have to stop watching the sport, or that gambling was in fact better than watching sport.
They believed it conveyed the point of being able to watch sport spectator but also to place a bet at the same time player.
They were satisfied that the advertisement was socially responsible.
Assessment Upheld The ASA considered that the overall coral betting advert 2018 of the ad implied that gambling was coral betting advert 2018 exciting than being a spectator.
We noted the view that the voice-over was not pushy or aggressively promoting the gambling element and that it was matter of fact in its presentation.
We also considered the stylised shots of the footballers implied that the gambler was equivalent to the successful player.
We concluded the ad was likely to suggest peer pressure to gamble, disparage abstention and suggest that gambling could enhance personal qualities and therefore breached the Code.
The ad coral betting advert 2018 BCAP Code rules 1.
Social Responsibility and 17.
Action The ad must not appear again in its current form.
We told Coral to ensure that their advertising coral betting advert 2018 not condone an irresponsible attitude towards gambling and did not suggest peer pressure to gamble, disparage abstention or unduly suggest that gambling could enhance personal qualities.
Get updates, handy hints, and insightful advice direct from the experts who write the advertising rules.
Coral Bookmakers Advert
Coral and Ladbrokes will no longer guarantee to lay the prices displayed in newspaper adverts for a limited period on racedays. The bookmakers had previously honoured the prices appearing in printed adverts at 8.30am on the day of the race, but have labelled the practice "commercially nonsensical".
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